November 2008
5 posts
3 tags
Amazon Crowdsources Holiday PR
The New York Times Bits blog has an interesting post today about how Amazon is tapping several of its regular customer reviews contributors to talk to media about holiday gift advice.
This is a great way to go if you have users / customers that are passionate about your offering and more importantly are getting value from your products. This particular approach can work for Amazon becuase its...
3 tags
Marketing to Millennials
BusinessWeek.com is running an eight-part series of Viewpoints by the author of Grown Up Digital, Don Tapscott. Tapscott explains how digital technology has affected the children of the baby boomers, a group he calls the Net Generation.
He talks about how the “Net Generation’s” arrival means that many of marketing’s fundamental tenets must change because of discoveries...
2 tags
Yang to Step Down
Yang’s memo to Yahoo! employees…
To: all yahoos Fr: Jerry Subject: update
yahoos -
i wanted to address all of you on the news we’ve just announced. the board of directors and I have agreed to initiate a succession process for the ceo role of yahoo!. roy bostock, our chairman of the board, is leading the effort to identify and assess potential candidates for consideration by the...
7 tags
Motrin Ad Misses Mark: Social Media Moms Miffed
Motrin launched a new online campaign on www.motrin.com this weekend to kick off International Babywearing Week. The ad, which appears to take jabs at baby-wearing mommies sparked controversy fist on Twitter and then across the web.
from Mashable: “Avid Twitter user and mom, Jessica Gottlieb is the originator of the conversation via her Twitter network. The dialogue (and overwhelming...
3 tags
User-gen Election Day Coverage
Before reading any further, drop what you are doing and vote.
It’s a rainy day in Seattle. Conventional wisdom says that’s good news for the Republicans. Last time we elected a Governor in this state, the outcome was decided after three counts and only a few hundred votes. Local and national media covered the debacle for days. TV and Newspapers did their best to deliver the facts....