April 2008
11 posts
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New Media Recruiting
You’re a startup. Funds are limited. How do you hire the best and the brightest? Think like Connected Ventures — the company behind Vimeo, CollegeHumor, Busted Tees, and Defunker. They filmed themselves at work. check out the results. Lip Dub - Flagpole Sitta by Harvey Danger from amandalynferri on Vimeo. To Date, they’ve received 932 comments — many of...
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How to Get TechCrunched (part 1)
Scoring coverage in TechCrunch is seen by many an Internet venture as the key to making it big. In this post-bubble-1.0 world where the norm is smaller startups and less about securing massive funding or going IPO to generate big dollars for huge media buys, highly influential media are more important than ever to new ventures to help expose the venture to a large audience. To be clear, bloggers...
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Twitter is for Microblogging
Microblogging site Twitter exploded onto the scene –- at least within the techgeek set — in late 2006 and early 2007. It looked like it might flame out as just another fad due to recurring outages and the white-hot love it got from the techgeek elite. Twitter has been able to transcend fad and become the primary driver for the still-emerging trend of microblogging. Twitter is growing in...
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Twitter vs. FriendFeed
There is a good conversaiton taking place on Twitter/FriendFeed and on TechCrunch about the monopolistic power of Twitter as a microblogging platform and how an aggregator like FriendFeed fits into the mix. I agree with Michael Arrington (TechCrunch) that Twitter and FriendFeed are different. They serve different purposes. Since all conversations lead to Facebook lets put the discussion in that...
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Marketing Truisms
I was just skimming my favorite marketing book, which also could be the shortest business book I’ve ever read (132 pages), The 22 Immutable Laws of Marketing. In rereading the book I first read it in the mid 1990s, I’m glad to see it really holds up. While the authors called their laws, “immutable,” I’ve taken some artistic license and shortened and combined some laws.
Perception: Marketing is...
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Nine Years Later...
My thoughts and prayers are with the familes and friends of the students and teacher we lost nine years ago in Colorado.
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Lexicon: Like Google Trends for Facebook →
Facebook is about to launched “Lexicon,” a new Google Trends of sorts. Want to know what’s up among the socially networked set, Lexicon will show you in charts and graphs. Lexicon counts occurrences of words and phrases on Facebook Walls over time and then displays mentions graphically. check it out: http://www.facebook.com/lexicon UPDATE: The allfacebook angle here. Official...
Holiday Golightly Launches
Kerry Rupp and the “Golightly Girls” are officially open for business at www.holidaygolightly.com. Holiday Golightly, positioned as “your ultimate Girlfriend Getaway resource” specializes in girl-only group getaways. Holiday Golightly promises to book fantastically unique trip experiences that fit your group’s interests and match your style. The sit provides group...
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Journalism.org - The State of the News Media 2008 →
“Story telling and agenda setting — still important — are now insufficient. Journalism also must help people find what they are looking for, react to it, sort it, shape news coverage, and — probably most important and least developed — give them tools to make sense of and use the information for themselves.”
MediaPost Publications - Study: 'Influencers'... →
Understanding influence is a key component to successfully impacting the attention you can secure for your product or service. MediaPost just covered a survey that discounts the clout of influencers. The survey found that nearly 80% of people would be more likely to consider buying products recommended by real-world friends and family, than by well-known bloggers (23%). Not surprising. I...