MEDIAdeluge

May 12 2008

New Media Influencers (part 2)

In my post, New Media Influence (part 1), among other things, I talked about how influence is shifting away from a traditional, linear model (like the following) and toward a more consumer-centric multi-nodal  news landscape.traditional media influence model

Today, new media and bloggers are speeding the shift away from the linear influence model by communicating news virtually as fast as it happens. In the case of the earthquake in China, I heard about it and saw pictures of the aftermath before any of the big news organizations could report the story. 

New Influence model

So who are these key new media influentials? TechCrunch / CrunchBase compiled a list based on the total number of headlines each blogger has had on TechMeme in Q1 2008. See all 100 of The Top Tech Bloggers here.

While tracking headlines can certainly be a useful gauge of influence, tracking the number blogs linked to a given blogger/blog can be another. Technorati tracks this information on its top 100 blogs page.

The top 10 follow:

  1. Breaking News and Opinion on The Huffington Post
  1. TechCrunch
  1. Engadget
  1. Gizmodo, the Gadget Guide
  1. Boing Boing
  1. Lifehacker, tips and downloads for getting things done
  1. Ars Technica
  1. icanhascheezburger.com
  1. Mashable! The Social Networking Blog
  1. Daily Kos: State of the Nation

Are these the best way to gauge influence? Maybe. Seems to me the best gauge would be to track audience+links+top stories+trackbacks. As far as I know, that is yet to be done. 

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