Brian Solis’ Guest Post “PR Secrets for Startups” on Techcrunch
Brian Solis of Future Works and the PR 2.0 blog wrote a guest post on TechCrunch today entitled, PR Secrets for Startups. It was a solid post about what entreprenuers should be considering as they start to want to engage key influentials.
The comments on TechCrunch have been less than supportive of the piece. My take is below.
“I think the key takeaway here is that good PR is important, even critical to startups. Brian has done a nice job of laying out – at a high level – what entrepreneurs should be thinking about with regard to PR. Kudos to Mike for running the piece and tip of the cap to Brian for nicely presenting a crash course in next generation PR. I hate to have to put a qualifier on “PR,” but there are so many firms, and startups for that matter, that rely on writing a press release and then pulling a list of influentials to email and yes, even fax it to.
Brian’s “secrets” were not intended to be a PR plan in a box, but rather some key considerations for entrepreneurs. Some may already be doing what Brian suggests and that’s great, for so many others, my guess is they are printing out / bookmarking this post to refer to as they embark on their next venture.
Good PR = engagement and Brian lays out some great practices to guide entrepreneurs. It’s not a replacement for a integrated PR program with measurable objectives, sound strategies and tactics that leverage the new social web. It does, however, give startups some great direction.”
see my post on Hot to get TechCrunched for my take on the importance of storytelling in this mix.
