NoiseRiver vs FriendFeed

With the conversation moving away from “Twitter killer” and focusing more on how FriendFeed will evolve. There are new tools popping up to help FriendFeed fans get the most out of the microblogging, lifestreaming service.

FFtogo, for example is how I access FriendFeed from my Blackberry. FFtogo provides a better user experience than the mobile version of FriendFeed because in addition to being able to post to my FriendFeed stream (both services do this) with FFtogo, I can “like” posts as well as comment on them.

As FriendFeed users subscribe to more and more feeds of the people they are interested in, a common complaint emerges: FriendFeed is “noisy.” That is, there are lots of conversations going on at once and it can be hard to follow them all.

There is a reason for this. If one of the people you follow comments on or “likes” something someone you aren’t following posts, that post shows up in your feed.

This “noise” is great for discovering new people you might be interested in, but can be overwhelming. FriendFeed itself has introduced new functionality lately to improve filtering, but a new company called NoiseRiver has taken FriendFeed filtering to a new level. Louis Gray has a nice write up of NoiseRiver functionality on his blog.

NoiseRiver MEDIAdeluge:

• Louis Gray, New NoiseRiver App Adds Interest Filters to FriendFeed Stream
• The Inquisitor, Prediction: FriendFeed Will Acquire NoiseRiver
• CodingExperiments.com, NoiseRiver: the Friendfeed App That’s Your New Bicycle.

For those not quite ready to apply filters to FriendFeed, simply accessing your FriendFeed stream via NoiseRiver can be of value because of the subtle tweaks NoiseRiver has made to the FriendFeed UI. They UI adjustments are small, but make following FriendFeed streams much easier.