How to Pitch Robert Scoble -- HINT: No Direct Tweets
Any PR person still pitching Robert Scoble via direct messages on Twitter should be fired.
Scoble more than any other influential in the media has made it painfully clear how he would like to be pitched, “I hate getting pitches via email or direct messaging. Just post your pitch in public so I can retweet, thanks!” (via @Scobleizer tweet)
“OK, if you’re a PR person, and you’re on FriendFeed, leave your name, URL, and a short pitch for what you’d like me to know about. Stowe Boyd calls this a ‘twitpitch.’ Since you have more words here on FriendFeed, and because things are put into threads, it’s better to pitch me here than on Twitter. “- (via Robert Scoble on FriendFeed)
“I still remember when a PR person called me when my mom was dying and I was in the hospital with her. She didn’t even think of looking at my blog before calling me (I had been writing about it for days).” - (via Robert Scoble on FriendFeed)
If you’re pitching key influentials on your product or company, read their blog / coverage, know what their interests are and then craft your pitch such that it is of interest to them. If you’re pitching Scoble, read his personal blog, check out his work on FastCompany.TV.
For example, for Scoble, make your pitch is video-genic. That is, think about the visual experience. Robert is a photo and video nut. Think about how can you provide him with an experience that he can video or take pictures.
If it still isn’t clear, “NOTE TO PR PEOPLE AND ENTREPRENEURS: I am far less likely to talk about you or do what you want if you DM me than if you just beg in public.” - (via @Scobleizer tweet)
More on pitching influentials here.
UPDATE: from Scobleizer.com PR-less launch kicks off a stack overflow of praise — more on how to pitch Robert Scoble in his own words.
