Twitter’s Biz Stone on The Colbert Report
The week during which Twitter has been everywhere culminated in an appearance on The Colbert Report and a rumor that Google and Twitter were in late stage acquisition talks.
Twitter needs to worry about media over-saturation. It seems the company has been everywhere from CNN and FOX to Today to Colbert and the Daily Show.
The social media buzz is all about gauging the probability of Google or Microsoft buying Twitter for between $250 million and $1 billion depending on who you believe.
Twitter should be actively playing down this attention. The company should play up competitive and complimentary sites so as not to be seen as the only player in the space.
As a brand, you don’t want to appear to explode onto the scene. You want to appear to be on the front end of a large trend — the company that is doing it best. You build the brand steadily over time. Most companies of course don’t have to worry about this. Any attention at all feels like a gift. But, for the SecondLifes of the world, the fall — post blinding attention — can be pretty hard.
More about branding and marketing here.
